Vocus Launches Premium Radio and TV Broadcast Monitoring ...

Beltsville, MD (PRWEB) May 09, 2012

Vocus, Inc. (NASDAQ: VOCS), a chief provider of cloud marketing software, announced the addition of announce monitoring for radio and television to its News on Demand (NOD) monitoring product. The new figure provides streaming video of announce coverage for all 210 demographic market areas (DMA) in the United States and additional coverage in 15 major international markets in Canada, China, France, Germany and the UK, among others.

Combined with existing Vocus monitoring of 65,000 news sources, 20 million blogs, and the entire social web, including online video such as YouTube, the premium announce monitoring provides a single comprehensive platform for monitoring and measuring marketing and PR programs.

With the confluence of traditional and new media, integrated marketing has been a growing theme, says Vocus CMO Jason Jue. Marketing professionals are blending traditional marketing with the Web, and they want to measure the consequences of their campaigns.

Previously Vocus offered only closed-captioned monitoring of the top 100 DMAs, but the new addition means clients can access streaming video of announce coverage in near-real time from all 210 DMAs. The video clips, which are tagged with circulation or audience size facts, are stored for up to 30 days for free with additional download packages available to save video clips permanently.

Clips captured may be shared internally within a clients organization using automatic news forward figure which forwards the consequences of searches to a distribution list a user establishes; for example, searches of a brand name.

Many providers track just announce or social media, added Jue. Vocus has been in the monitoring business for the last decade and provides the ability to monitor, analyze and measure consequences across a full-range of mediums.

Pricing for Vocus Premium Announce Monitoring is based on the number of users accredited on the Vocus platform and starts for as small as $ 1500 once a year subscription about one-third the cost of traditional announce monitoring. Existing NOD customers already subscribed to announce coverage using closed-captioned monitoring, will automatically see coverage boosted to all 210 DMAs.

For more information visit: http://www.vocus.com/content/publicrelations.asp

About Vocus

Vocus, Inc. is a chief provider of cloud marketing software that helps businesses reach and shape buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses pull towards you, engage and save customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

Forward-Looking Statement

This release contains forward-looking statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to prospect events or conditions or that include words such as may, will, expects, projects, anticipates, estimates, believes, intends, diplomacy, should, seeks, and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus expectations and assumptions concerning prospect financial performance. Forward-looking statements involve known and unknown risks and suspicions that may cause actual prospect consequences to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and suspicions described in Vocus filings with the Securities and Exchange Commission.

The risks and suspicions referred to above include, but are not limited to, risks associated with possible fluctuations in our operating consequences and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate bought businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, save, and motivate our employees and manage our growth, struggle, our ability to take up again to release and gain customer acceptance of new and improved versions of our service, thriving customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rates.

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