Blockbuster started the month by launching an On Demand app for iOS and embracing the streaming video era. For the end of the month, it's going retro: following a quiet App Store launch earlier in May, the company has formally announced a free Blockbuster 2.0 iOS app that covers everything but streaming. The release is built almost exclusively for traditionalists, letting them manage their Blockbuster By Mail rental queues, scan membership cards and check the stock at those stores that remain open. About the only concessions to modernity are the built-in movie trailers. While the app does give some needed love to disc-based viewers, it's an acute reminder that much of Blockbuster's original audience has moved on.
Filed under: Cellphones, Home Entertainment, HD
Source: App Store
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