Hot fashion names have designs on Mayfair for their first London stores

Beckham is in talks to open her first shop in Dover Street. Her new line has been em-braced by the fashion pack and she is reported to be expanding her Battersea headquarters into a former Spar shop because of the growing number of staff.

The former singer has been looking for a central London store for months, and as a fan of Dover Street Market she wanted to find a spot close by. Alexander McQueen opened its McQ line in the street last year, and Beckham?s advisers are now negotiating to take the lease of No?36.?

Meanwhile, London Fashion Week favourite Ilincic has agreed a deal to open in Mount Street. It has already attracted a number of top brands including Marc Jacobs and Christian Louboutin, and Ilincic plans to open opposite Lanvin at 9 Mount Street.

Central Saint Martins star Kane is also close to choosing a location for his first store. The brand is now part-owned by French luxury goods group Kering, whose owner Fran?ois-Henri Pinault has spoken of the importance of finding a London flagship for Kane.

The designer and the brand?s new chief executive Alexandre de Brettes will choose the site. Kane?s favoured locations surround Bond Street, and as a result, nearby streets may soon match it as a fashion hub. Anthony Selwyn, a property agent at Savills, which recently let a store in Albemarle Street to designer Amanda Wakeley, said: ?While Bond Street will always maintain its positioning as ?super prime?, a number of fast-maturing streets including Conduit, Albermarle and Dover are capturing the imagination of young designers.? Ilincic?s adviser Paul Souber, of Briant Champion Long, added: ?London is creating new luxury shopping pitches around Mayfair, and Mount Street has been attracting a growing number of international luxury retailers.?

Beckham would not comment on her plans but a spokeswoman said: ?A store in London is under discussion.?

Source: http://www.standard.co.uk/news/london/hot-fashion-names-have-designs-on-mayfair-for-their-first-london-stores-8744011.html

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