Tuesday, October 2, 2012

Rays Keep Slim Playoffs Hopes Alive With 5-3 Win Over Orioles

ST. PETERSBURG, Fla. ? Joe Maddon planned to sleep well, regardless of whether the Tampa Bay Rays get the help they need to keep their slim playoff hopes alive.

The Rays did their part by beating the Baltimore Orioles 5-3 Monday night, and their manager insisted he wouldn't do any scoreboard watching before heading to bed.

Instead, Maddon said he intended to watch a taped replay of the NFL game between the Dallas Cowboys and Chicago Bears rather than worry about whether the Oakland Athletics won or lost.

"I'll find out tomorrow morning," said Maddon, who then was asked if he expected to sleep well. "Absolutely. Like a baby."

The Rays won for the 11th time in 12 games, a stretch that's kept them in contention for the AL's second wild-card.

They began the night trailing Oakland by three games and must sweep the Orioles and hope the A's drop three straight to Texas to remain alive.

Baltimore already is assured of being in the playoffs for the first time in 15 years, but still has its sights on outlasting the Yankees for the AL East title. The Orioles fell a game out of first place behind New York when the Yankees beat Boston.

"We've played 12 playoff games and we've won 11 of them," said Maddon, whose team has outscored opponents 80-31 during the surge. " But we do need help, there's no question about that. Again, regardless, I just love the way our guys are going about their business."

Alex Cobb allowed two hits over seven innings, Ben Zobrist hit his 20th homer and Chris Giminez had a two-run double off Wei-Yin Chen as the Rays pulled away from a 1-1 tie in the seventh.

Cobb (11-9) yielded a fourth-inning single to J.J. Hardy and an opposite-field solo homer to Matt Wieters that had tied it in the top of the seventh.

Chris Davis homered for the fifth straight game for Baltimore, a two-run shot off Kyle Farnsworth that trimmed Baltimore's deficit to 5-3 in the ninth.

Fernando Rodney gave up singles to Adam Jones and Wieters to put the potential tying runs on base. The Rays closer struck out Jim Thome and Mark Reynolds before getting Endy Chavez to hit a grounder back to mound to end the game. It was Rodney's 47th save in 49 opportunities.

"We didn't take care of our business. We lost," Jones said. "When it comes to the Yankees, we can't control them. We can't control if they win or lose."

The Orioles arrived in St. Petersburg for the season-ending series later than expected Sunday night after their plane had to divert to Jacksonville because of a fire in the galley.

They officially clinched at least a wild-card berth when the Los Angeles Angels lost the second game of a doubleheader to the Texas Rangers late Sunday, and manager Buck Showalter, coaches and players celebrated by having a short meeting and toasting the accomplishment at the team hotel.

"We've clinched a spot, but we've got an opportunity to win the East. That's big," Jones said before the game. "You get to put up a banner at Camden Yards. It speaks something about the team. It means you finished ahead of the Yankees and Boston and Tampa Bay, everybody."

Cobb retired 10 in a row before Hardy singled between shortstop and third base for Baltimore's first hit. The 24-year-old right-hander walked Jim Thome with one out in the fifth and Nate McLouth with one out in the sixth. McLouth stole second, but was stranded when J.J. Hardy grounded to shortstop and Chris Davis took a third called strike.

Wieters' career-high 23rd homer home run cleared the short wall in the left-field corner known as 162 Landing, the spot where Evan Longoria hit the 12th-inning homer that the sent the Rays to the playoffs on the final night of last season.

"It is frustrating when it's out of your hands, but we put ourselves in that position. We could have held our own destiny," Cobb said. "Even coming into the last road trip we had that chance, but we let a couple slip that we wish we could have had back, but we're doing all we can now with what we have."

While Maddon is hoping for another dramatic finish, the manager said he won't fret if the Rays fall short of earning their fourth berth in five seasons.

"Honestly, it just is what it is. We had opportunities early in the year to win more games, and we did not. But so did everybody else," Maddon said.

"Everybody else is going to be bemoaning the same points if they don't get there at this juncture. So for me, it's about staying right here, keeping the blinders on. It's about moving it forward, organizationally speaking. We've stil got a heartbeat. Let's see what happens. I expect to come out (Tuesday) with another game that means something."

NOTES: Chen, who's 0-4 over seven starts since last winning on Aug. 19, hasn't won since Aug. 19, allowed four runs ? three of them unearned ? and six hits in 6 2-3 innings. ... Zobrist joined B.J. Upton as the only Rays with at least 20 homers. He has driven in 21 runs in 28 games since the start of September. ... Baltimore RHP Jason Hammel (sore right knee) threw five innings in the Florida instructional league and could be available to pitch for the Orioles late this week. ... Orioles RF Nick Markakis (broken left thumb) will have surgically-inserted pins removed in a week.

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Source: http://www.huffingtonpost.com/2012/10/02/rays-remain-alive-with-53_n_1931221.html

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Monday, October 1, 2012

Victoria & Michael's Sunny Art-Filled Home in DC House Tour ...

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Name: Victoria "Tory" and Michael
Location: Washington, D.C.
Size: 1350 sq.ft.
Years lived in: 7, Owned

Within minutes, it was pretty obvious that Victoria (Tory) and Michael are patient, thoughtful and thorough people. The first thing I noticed when visiting their condo in a lovely old building in northwest Washington D.C. was the remarkable collection of artwork Tory has collected over the years, a collection that transverses an eclectic array of styles, value and media. Collecting works of art takes time. It takes patience. But it also takes courage.

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Indeed, Tory has developed a assured and adventurous gift for discovering artistic gems at all manner of venues, from craft shows, galleries to online stores. Tory knows what she likes (and has a terrific artistic sensibility!) and is confident enough to take risks ? but at the same time she takes a careful and studied approach to building her art collection.

I think Tory's relationship with art spills over into the rest of her design aesthetic, which she calls "streamlined English." Every small step has been savored and executed with a joyful studiousness, from choosing fabrics to picking out light fixtures. The style is certainly formal and traditional, but it is not generic or overly orchestrated. The walls are stacked with the books of a voracious reader. And each chair, lamp or knick knack has a story behind it; these are rooms that have evolved slowly, with care, deliberation, and a genuine and joyful love of design.

Apartment Therapy Survey:

Our Style: Streamlined English.

Inspiration: My college roommate's mother. Her house is a wonderful mix of heirlooms, art and crafts collected from stints overseas, and family photos. She has a great eye for proportion; she told me (and she's right!) to look for narrow arms on sofas and upholstered chairs.

Favorite Element: The pendant light in the kitchen (Roll & Hill, Bluff City Pendant), which was an inspired choice born out of frustration. We had a schoolhouse-style, flush-mounted light in that spot and every time the bulb needed replacing we had to balance on our 5' ladder and fiddle with the tiny screws that held it in place. And then I realized, "We don't have to do this. We can get a pendant. A pendant with a bulb that is installed from below." Et voil?. So much easier.

Biggest Challenge: Michael's office, which is a work in progress. Michael, a writer, moved in shortly before we married in 2010. At that time, the office was a screened-in sleeping porch ? a solarium design that is frequently found in apartment buildings of 1920s vintage in Washington DC. We had the space winterized (windows, insulated walls, weatherproofing) last year. Now we're trying to pick out window shades, a wall color, and cabinetry that will suit Michael's needs for an efficient and ergonomically comfortable office and my wish for a space that doesn't look like a cubicle.

Quirkiest Feature: Michael's model of the starship Enterprise, which sits elegantly amidst the art, sculpture and modern light fixtures in our living room. Michael's taste in furniture ran (as he puts it) to Late Twentieth-Century Graduate Student and when we moved in together, he was happy to defer to my taste. The Enterprise was, however, one of the few things that Michael did want to see in our shared home. I think it's charming.

What Friends Say: "Your cats are ruining that sofa/chairs/rug." It's true. One of our cats is an irrepressible, unstoppable furniture scratcher. So, I buy extra fabric whenever I have anything recovered and then have damaged sections reupholstered as needed. Having pets keeps me from thinking that I can keep things (anything, really) perfect. And isn't a fluffy cat with a poker face better than a perfect sofa?

Biggest Embarrassment:
The floor in the hall bathroom. It's a white 1-inch hexagonal tile with white grout. It's impossible to keep clean. I thought the small tile would be the right scale for a small bathroom ? but I was mistaken. It looks busy and the surface area is probably 20-25 percent grout, which is harder to clean than tile. We're going to replace it with a larger tile (3" hexagonal) and grey grout.

Proudest DIY: I went to Galbraith & Paul's sample sale last December and scooped up a bunch of fabric remnants and then made some throw pillows from them. This is a pretty sad accomplishment in the universe of Apartment Therapy DIY, but it was really fun to see the G&P studio and very satisfying to resurrect my sewing skills.

Best Practical Advice: If you're moving into a new apartment and the floors need refinishing ? refinish all of them before you move in. If you're trying to spread renovation costs over a period of years, hold off on some other aspect of the work because you'll never want to deal with the inconvenience of refinishing floors once you've moved in.

Best Philosophical Advice: You should never feel bad about spending money on art. It's important to support working artists.

Best General Advice: It takes time to furnish a home. This apartment reflects acquisitions made over the last 16 years. If you are just starting out and aren't
rolling in cash, you should buy yourself one comfortable, beautiful upholstered chair
(with arms) for reading. You'll feel pleased every time you look at it and every
time you sit in it. And a chair can move easily from one room to another or one
apartment to another as your life changes.

Dream Sources: Odegard (rugs), Madeline Weinrib (fabric), George Smith (new furniture), Raoul Textiles (fabric), John Rosselli (antique furniture).

Resource List:

In DC: Random Harvest (for vintage and new furniture); Antique Row in Kensington MD (antique, but not precious, furniture); Woven History (rugs); the Washington Craft Show (ceramics and other objects); Susan Calloway Fine Arts (fine art, antique prints); Gallery Plan B (fine art); Chevy Chase Gallery (framing); Framesmith DC (framing); Timothy Paul Bedding & Home (for bedding, throw pillows, tableware); Tabletop (tableware and a great place to buy a gift when you have no idea of what to get); Woodridge Upholsterers; Silver Spring Furniture Service (furniture refinishing).

Further afield (places that I have visited or found on the Internet): John Derian, New York City (decorative plates, trays, platters and objects); Peter Fetterman Gallery, Santa Monica, CA (fine art photography); Newzones Gallery of Contemporary Art, Calgary, Alberta (Canada) (fine art).

ENTRY
? Paint: Benjamin Moore Golden Groves (50% formula)
? The hall table is a classic Parsons table that I scavenged from my building's loading
dock when a neighbor discarded it. Underneath the table are two litter boxes for our cats - a brilliant solution to a common apartment puzzle. The tablecloth is a Galbraith & Paul fabric (Tulip in Persimmon).
? The chair came from Baker's annual floor sample sale and the cushion is covered with another Galbraith & Paul fabric (Small Star) - one that I picked up very cheaply at Galbraith & Paul's annual sample sale.

LIVING ROOM
? Paint: Benjamin Moore Cottontail
? The sofa is from Ethan Allen, covered in a Kravet linen. The throw pillows are made from Pollack (Blossom) and Donghia (Prism) fabrics - which are expensive; but throw pillows are reasonable place to splurge, because it doesn't take much fabric to make a pillow (and both manufacturers had no prohibitive yardage minimums).
? The other chairs are from Random Harvest. The barrel chairs are covered in a fabric from Calico Corners (Rebecca). The chaise is covered with another Pollack fabric (Hanabishi).
? I like a trunk for a coffee table; it may not be the most elegant choice, but the extra storage is valuable.

DINING ROOM
? Paint: Benjamin Moore Crowne Hill Yellow
? The fabric is Muriel Brandolini.
? The light fixture is the Collage Pendant by Louis Poulsen.
? The butler's tray table is from Red Egg.
? The chest of drawers, table and end chairs came from Random Harvest.

KITCHEN
? Benjamin Moore Rock Harbor Violet
? Cabinetry: Kraft Maid
? Light fixture: Roll & Hill
? The table and chairs were purchased at stores on Antique Row in Kensington MD. The table has leaves that slide out from under the top, extending its width from 36 inches to 60 inches. In my last apartment, which didn't have a formal dining room, this piece served as a dining table and desk in the living room. The chairs were re-upholstered in cotton duck fabric that cost less that $10/yard; the welting was made from a toile that was nearly as cheap.

STUDY
? Benjamin Moore Boardwalk
? The library chair was a salvage from my office - in 1995! It was battered and needed to be refinished and re-upholstered.
? The sofa is from Mitchell Gold & Bob Williams, slipper chair from Random Harvest.

* The round table is a pretty campaign style occasional table, slipcovered in a Galbraith & Paul fabric (Ovals in Tobacco and Red). The other fabric-covered table was very cheap and is very ugly - I think it was advertised as suitable for the waiting area of a doctor's office; I bought it to hold books and a lamp, and knew that I would cover it.

HALL BATHROOM
? Benjamin Moore Bird's Egg

BEDROOM
Paint: Benjamin Moore White Chocolate
? The headboard is slipcovered in a fabric from Calico Corners.
? The chest of drawers cost $45 at the Georgetown Flea Market in 1994.
? The pictures hanging over the bed are three slides that I bought from a vendor at Eastern Market for $5 each.
? The rug is from Woven History.
? The large pastel was painted by Michael's grandmother.

MASTER BATHROOM
? Benjamin Moore G.I. Green
? I like open shelves for storage, but they have to be maintained tidily. In addition to flower pots and odd glasses, I used clear, acrylic boxes from the Container Store for holding supplies. I cut up an old Graham & Snowe calendar to make paper linings for some of these boxes so that no one can see what's inside.
? I like art in the bathroom, but I wouldn't put anything valuable in there because of water and humidity. The Marie Antoinette drawing/collage is actually a birthday card - proving that a generous 8-ply mat can turn the humblest piece into art.

OFFICE
? The chair is Embody by Herman Miller.
? The ergonomic split keyboard is made by Goldtouch.
? The painting of Michael's beloved cat (recently deceased), Elvis, is by Dina Kuhar of Visual Content, a talented artist and graphic designer.

Thanks, Tory and Michael!

(Images: Lauren Ackil Photography)

? HOUSE TOUR ARCHIVE: Check out past house tours here.
? Interested in sharing your home with Apartment Therapy? Contact the editors through our House Tour Submission Form.
? Are you a designer/architect/decorator interested in sharing a residential project with Apartment Therapy readers? Contact the editors through our Professional Submission Form.

Source: http://www.apartmenttherapy.com/victoria-house-tour-176509

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7.1 magnitude earthquake strikes Colombia

By NBC News and news services

Updated at 2:08 p.m. ET: A 7.1-magnitude earthquake struck southwestern Colombia on Sunday, the U.S. Geological Survey reported.? ?

The large earthquake rattled residents in the southwest of the Andean nation, but there were no reports of deaths or major damage, authorities said.

"The USGS has received lots of reports that the quake was felt, but no reports of damage or injuries,"?USGS geophysicist Paul Caruso told NBC News.

The quake was centered 28 miles (45 km) south of Popayan, Colombia, close to the Ecuador border, with a depth of about 103 miles, Colombian officials said.

Its preliminary magnitude of 7.4 was later updated to 7.2, and then 7.1.

"So far there are no reports that there has been damage to any part of the country, only reports that it was felt," Jaime Raigosa, coordinator of the National Seismological Network, said. "Fortunately, the quake was deep."

The quake struck at 11:31 a.m. local time. It was centered at a depth of about 103 miles, Colombian officials said.

The quake was felt in neighboring Ecuador but authorities reported no damage there.

NBC News staff, The Associated Press and Reuters contributed to this story.

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Source: http://worldnews.nbcnews.com/_news/2012/09/30/14159949-72-magnitude-earthquake-strikes-colombia?lite

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Pedestrian accidents are more severe for seniors and more preventable for young people

ScienceDaily (Oct. 1, 2012) ? Trauma surgeons have identified two preventable reasons why young pedestrians are struck by motor vehicles -- poor guardian supervision and distraction because of mobile device use. The researchers also found that injuries are often minor in children, but much more severe in seniors, according to a study presented in two poster sessions at the 2012 American College of Surgeons Annual Clinical Congress.

Each day, 324 people on average are treated in emergency departments for pedestrian injuries related to motor vehicle accidents, according to the U.S. Centers for Disease Control and Prevention.* A team of surgeons at New York University (NYU) Langone Medical Center delved into how these injuries impact specific age groups and common risk factors for children and teenagers.

"Previous studies have only looked at discharge data, but this study captures all patients who were injured, whether or not their injuries were severe enough for them to be admitted," explained Nina E. Glass, MD, lead author on the study and a fourth-year general surgery resident at NYU.

Dr. Glass and colleagues collected prospective data on more than 1,400 patients who had been struck by motor vehicles and were treated in Bellevue Hospital Center's emergency department between December 2008 and June 2011. Bellevue Hospital Center is an NYU affiliate and Level 1 trauma center with a catchment area that includes the lower half of Manhattan. Researchers interviewed patients and emergency medical services at Bellevue, then analyzed records on all patients who arrived within 24 hours of injury. Study results showed 377 patients sustained 986 fractures, mostly in the legs. Lower leg fractures were the most common, with 34 percent in the tibia, and 29 percent in the fibula. Seventeen percent had fractured pelvises, and another 15 percent had fractured ribs.

Older patients, at least age 55, were more likely to have multiple fractures and also were more likely to have bilateral fractures -- instead of fracturing one leg, they tended to fracture both. "If you are older, and especially if you are a woman, you are more likely to have osteoporosis, so you are already at a higher risk for any fracture," Dr. Glass explained. Patients older than 55 had a mean of 3.97 fractures per patient, compared to a mean of 2.90 fractures per patient for those ages 15 to 55. Thirty-three percent of seniors sustained bilateral fractures, compared to 28 percent of younger patients.

In fact, when the team focused on data for patients under age 18, children and teens mostly had skin scrapes and minor injuries. A higher percentage of young patients were also discharged from the emergency department without admission, 70 percent vs. 67 percent of adult patients. Dr. Glass and colleagues examined the pediatric patient data more closely to identify correlations of injury given the circumstances of these accidents. "We saw that a high number of these patients had crossed in the middle of the block or crossed against the signal, particularly younger children under age six," Dr. Glass said. "All of them were supervised by guardians, but still, 44 percent darted into the street."

Researchers did not have enough police report data to determine each drivers' liability, but they did examine how often patients were using mobile devices, such as mp3 players and cell phones. Though people younger than 18 made up 13 percent of the study population, nearly one in five patients ages 13 to 17 were sending text messages, listening to music, or otherwise distracted by a mobile device at the time of their accident. These activities occurred in a lower percentage of adults: 10 percent.

Dr. Glass said this finding should serve as an opportunity for pediatricians to teach parents and teens about pedestrian safety during routine visits. "In pediatric medicine as a whole, prevention is important, whether talking about sunscreen or getting vaccines," Dr. Glass explained. "Emphasizing safety tips, such as not texting while walking in city traffic, needs to be worked into preventive health care measures," she concluded.

Other researchers in the study on pedestrian risk of fracture by age include: S. Rob Todd, MD, FACS; Ronald J. Simon, MD, FACS; Chad T. Wilson, MD; Vasiliy Sim, MD; Susan I. Brundage, MD, FACS; Sally Jacko, RN, MPH; Linda A. Dultz, MD, MPH; Dekeya Slaughter-Larkem, BSc (Hons); and Spiros G. Frangos, MD, MPH, FACS.

Dr. Glass's research colleagues for the study on risky behaviors in pediatric patients were: Deborah A. Levine, MD, MPH; Ronald J. Simon, MD, FACS; S. Rob Todd, MD, FACS; Chad T. Wilson, MD; Vasiliy Sim, MD; Sally Jacko, RN, MPH; Linda A. Dultz, MD, MPH; Dekeya Slaughter-Larkem, BSc (Hons); and Spiros G. Frangos, MD, MPH, FACS.

This study was funded by The New York State Governor's Traffic Safety Committee.

*Source: Centers for Disease Control and Prevention. Walk This Way: Taking Steps for Pedestrian Safety. Available at http://www.cdc.gov/features/pedestriansafety/. Accessed September 6, 2012.

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Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/~3/SI_ljA5ptpc/121001182252.htm

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A conversation with Abdul Bengali | Wichita Eagle

After more than 30 years of working for the Mayo Clinic in Rochester, Minn., Abdul Bengali was comfortable ? too comfortable, in fact.

?I used to tell my adult children that whenever you?re comfortable, it?s time for a change,? Bengali said. ?Four years ago, my daughter said, ?Dad, how?s it going?? and I said, ?I?m doing great.? She said, ?Are you comfortable?? and I said, ?Yeah, everything?s going good.? And she walked away. I said, ?My gosh, she?s telling me walk your talk, Dad, because you tell us when you get comfortable, a certain level of complacency settles in. You get stymied. There?s no new learning going on.? And to me, I want to learn new things.?So when Bengali was offered a job as the senior vice president of information services and chief information officer for Via Christi Health, he went for it.

In his last position with the Mayo Clinic, Bengali was responsible for unified information technology, which included 1,200 IT staff and 400 contracted staff. He also worked with medical practice, education, research and administrative senior leadership to develop a 12-year IT roadmap for the future.

Bengali received his bachelor?s degree in computer science from California State Polytechnic University and earned an advanced degree in management information systems from the University of Minnesota. He and his wife, Judy, have two adult children.

His goals for Via Christi include ?putting Via Christi into patients? pockets? through their mobile devices and continuing to develop a long-term technology plan for the system.

What do you enjoy doing outside of work?

From a hobby standpoint, I?m a very family-oriented person. I?m very invested in my family and my two adult children. My wife and I enjoy golf. We enjoy traveling to see the kids. We also enjoy going to restaurants.

One of the things my kids love for me to do is to make my ethnic dinner. So this is something that when I first came to this country, we did not have restaurants like I wanted to have, Indian restaurants, so I started to cook myself Indian and Pakistani food.

You mentioned traveling. Where do you like to go?

Pretty much domestic. We have a cabin up north. Judy and I love the water, so we have a cabin up in Wisconsin that we bought about 10 years ago. We try to spend as much time as we can there, and that?s where most of our family reunions happen.

What is something about yourself that you find interesting?

I?m an immigrant. I was the first one in my family that came here. I think the only interesting thing is that I was the first one in my family to go as far as I could go away ? from Pakistan to California is almost halfway around the world. When you?re young like that, when you?re 18, you have no fear. I did not know anybody in California, never been to California and did not know the school system here. But I said, ?I?m going to go there, and I?m going to become a computer scientist.? And so, that?s the only special thing is the risk I took to come here. Maybe it was foolish on my part to do that, but it really paid off.

What was it specifically that prompted you to come to the U.S.?

In 1965, I remember my uncle who used to study abroad, from my mother?s side, my uncle came home from Germany one summer, and I remember sitting in the living room talking to him, saying, ?What should I do when I get out of high school?? And he said, ?Ab, you should look at something that?s happening in Western Europe called computers. I bet that?s going to be a big field in the future.?

Now this was 1965, and I didn?t even know what the computers meant, but I went to the IBM office in Karachi ? they had one, believe it or not ? and I took an aptitude test and scored really well, because any time you can think inside the box, computer-minded people do well. So I took my aptitude test and scored well, and I said that?s what I?m going to be and I?m going to go to the United States and get my degree in computer science. I got admitted to college in 1968.

Can you talk about some of your goals and what attracted you to Via Christi?

I?ve really learned a lot about Kansas and the opportunity that exists here at Via Christi. Via Christi is what 98 percent of the health care is in this country: It?s not coordinated, it?s fractured, and we know that. That?s what Jeff (Korsmo)?s vision is: patient-centered, high value, coordinated care. How sweet would it be if we could make Via Christi the national model of how a health care system works: integrated, coordinated, unified? A standard that provides the best, safe care for patients?

Someday I want people to fly to Wichita and say, ?Hey, let?s go to Wichita to see what they are doing because they have got it figured out.?

So that?s the challenge that we have. But I believe with Jeff?s leadership and the commitment that Via Christi has, it is an organization of transition. This industry is in transition. ? In my previous job, I didn?t work in this kind of environment that I do now, so I?ve got a lot of learning to do real fast.

What are some of your immediate plans for the system?

If I was to say what is the main thing that I want to accomplish at Via Christi, it is to provide Via Christi with an integrated, unified coordinated electronic health record platform that goes across the continuum of care, from the ambulatory setting to the acute setting to post acute setting to home health care. ? Having a single platform really drives efficiency, drives good outcomes and improves patients? safety, improves patient service and makes us a quality-centered health care (provider).

Our plan is we will be selected an electronic health record vendor in the next month or so and then begin this journey in the next four years in laying that very critical infrastructure.

How do plans for Via Christi fit into the Wichita market?

The Wichita market specifically is a very entrepreneurial market, which has its strengths and it has its weaknesses, but more strengths than weaknesses.

The other one is Via Christi in Wichita is not a closed system. We have doctors practicing in our hospitals that don?t work for us and we have doctors in our hospital that work for us. That?s an interesting dynamic to say how can we manage and create an integrative environment when you don?t have whole ownership to everything and anything, which makes it even more challenging and a huge opportunity to demonstrate how we can have an open system and still be integrated.??

It will be very easy to integrate and coordinate a health system that?s closed, but that?s not real life; 98 percent of health care is an open system, and Wichita is typical of that in terms of the market and the entrepreneurship and the openness by which we provide services to our patients. Therein lies the opportunity. How can we have the patient flow seamlessly from the private practice to a hospital Via Christi runs to a nursing home someone else runs to a patient?s home that?s managed by families???

Kansas has a very interesting anatomy. That?s why I?m excited to see how we can make Via Christi the national model because it?s got the entrepreneurship, it?s got a lot of wide space, it?s got a lot of critical access hospitals, and Jeff (Korsmo) has prepared us to be an organization in transition. All of Via Christi is ready for a change and all these other trends that are in front of us.

I keep telling people there?s no better place than to be at Via Christi and to be in health care and to be in technology. It?s a trifecta.

Reach Kelsey Ryan at 316-269-6752 or kryan@wichitaeagle.com.

Source: http://www.kansas.com/2012/09/29/2508857/a-conversation-with-abdul-bengali.html

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Using Blogs to Promote Your Online Marketing - InstantShift

With all of the excitement and newness of social media, is it still important to have your own blog? Absolutely! Blogs are very much alive and doing better than ever. After reading this article, you?ll understand that your blog is not only an integral part of your social media marketing strategy, but it is perhaps the most influential part.

Using Blogs to Promote Your Online Marketing

In this article, we discuss what blogs are, how popular they are, how to set them up, what makes them successful, and how to tie them into your other social media sites. This article puts it all together so you know all the essentials to make your mark on the blogging word.

What?s a Blog?

A blog is short for weblog. It is a sort of log or personal writing that?s accessible to the world on a web page. The blog can be traced back to one blogger (if not the very first blogger) named Justin Hall, who began personal blogging back in 1994. Things have evolved since then. Gone are the days of the blog with just text, text, and more text.

If you want a place to write about your expertise, gearing it toward your target clients, and be easily found on the search engines, a blog is the perfect platform for you.

Why Should You Consider a Blog?

Blogging is here to stay, and participation by writers and by readers is on the rise. There are many reasons why you should consider writing a blog. In fact, many would argue that it?s essential for someone promoting a business or product. Here?s a short list of reasons that might inspire you to start blogging:

  • You can?t control what is going to happen to all of the other social media platforms as they continue to evolve, but you can control your blog. It?s your platform to do whatever you want to do with it.
  • It?s a great place to share your expertise, so you?ll be seen as a subject matter expert and your readers will begin to see you as an industry leader.
  • Blogs are a great way to attract clients. Once they find you and follow your blog, they?ll learn to respect your expertise and trust your brand.
  • You can guide your other social media followers from Facebook, LinkedIn, and Twitter to your blog to learn more about you or the subject matter you write about.
  • You can invite guest bloggers to post on your blog, which is a great networking and strategic marketing tool for you.
  • It will give your followers, fans, and prospects a place to leave detailed comments about your blogging posts and, thus, become more engaged with you.
  • You can now add video to your blog, which readers love.
  • The internet search engines love blogs. This makes you easier to find for clients, prospects, and strategic partners.
  • A good blog can give you great credibility among your clients, prospects, and potential strategic partners.
  • Most bloggers agree that having a blog helps you become a better writer and that it also helps you clearly define your passions, business direction, and focus.
  • For some entrepreneurs, their blog is so alive with information?such as video, Twitter, and other social media links?that it actually replaces their websites.

Getting Started

When getting ready to get into the world of blogging you really want to consider your ?Why?? As a business owner, think about who you want to read your blog. But before you jump into the blogosphere, answer the following questions. They?ll help you focus and do a better job of crafting your blog:

  • Are your readers primarily males, primarily females, or a mixture of both?
  • What age are they?
  • What?s their income level?
  • Are they stay-at-home moms, writers, or entrepreneurs?
  • What do readers need to know?
  • Why would people want to read your blog?
  • What will keep them coming back each week?
  • Where can you find these people on the web?
  • What should you name your blog?

And here?s one more very important question to ask yourself: Are you willing to commit to regularly updating your blog? The first 60 days are crucial to ensuring success and building credibility.

Blogging experts say one post per week is the absolute minimum. Ideally, you want to update your blog two to three times per week to keep things fresh and current and to maintain readers? interest. This may sound like a lot of time, but once you start, your blog must be dedicated to writing new posts and putting new content on your blog.

Tips for Writing Your Blog

A common writing tip given by the popular bloggers is that you need to enjoy, love, and have a passion for what you are writing about. It will come across in your writing, which will attract followers and prospects. Here are a few more basic tips:

  • Along with having a passion for your topic, lists are also good to incorporate into your blog. We?d like to think that people are going to read your blog word for word each time, but people do skim. Lists are great for skimmers.
  • Shake things up a little now and then. Using the same format month after month can get a little stale. So in some weeks, incorporate a list of items. In another week, use a video or have a guest blogger write a post.
  • Your blog is your domain to keep people informed and build rapport. Be sure your posts are informative and entertaining.
  • Use catchy titles or headlines for each entry. Great headlines will attract readers and give them an idea of what your post is about. You can also put these headlines in your other social media sites like Facebook, Twitter, and LinkedIn. Be sure to include a link to take readers directly to your blog.
  • When writing, you can put your posts into categories. You can use as many categories as you like, but a best practice is to keep the categories in sync with your subject matter expertise. In other words, if you stray too far off your topic, first-time viewers might get confused because they are going to see a variety of topics and categories that don?t have a central theme.
  • Make sure you spell-check your blog and, if you?re not a strong writer, have someone else proofread your blog post for typos.
  • Don?t forget to have fun. Your blog isn?t a doctoral thesis. It?s supposed to be a bit more informal in tone. You don?t have to get it perfect, just keep evolving and listening to your readers. Keep posts short and engaging. If you are having run writing, chances are your readers will have fun reading.

Blog Service Providers

Your blog acts as the hub for your company and is the definitive ?talking source? for your business. You want to choose your blog service provider carefully. Let?s take a look at the current most popular providers, although the number of providers is constantly growing. Check the internet for any new providers on the horizon.

Blogger

Blogger

Blogger is a free site where you can get your blog up in minutes. A nice feature is that, when you create your blog, you can choose an available URL; later, if you change your mind and want another URL, you can easily make the change. Blogger also has a custom domain option and it?ll host your blog there. When you create your blog, you can host it for free on Blogger.

WordPress.com and WordPress.org

WordPress

There are hundreds of thousands?if not millions?of users publishing their blogs on WordPress. It?s a highly respected platform. But there are two WordPress platforms, WordPress.com and WordPress.org, which can be confusing. You can choose to start a free blog at WordPress.com or pay for hosting and start your blog on WordPress.org. WordPress.com is also easier to set up than WordPress.org.

Do some research and think about which platform meets your needs. The WordPress folks suggest setting up a free practice blog on another topic (say a hobby of yours) on WordPress.com. This gives you a chance to check out the features. Then you can decide if you want to stay with that or shift over to the more powerful WordPress.org.

TypePad

TypePad

TypePad is another blog service provider; its strength is that it is easy to use. It also offers the capability to customize the look and feel of your blog. One of its differentiators is that it does charge a fee, but it is minimal. TypePad has several different subscriber levels of engagement, and you can easily upgrade to other service tiers without sacrificing your blog site.

TypePad is not only easy to use, but it also incorporates easily with the other social media platforms, such as Facebook and LinkedIn.

Movable Type

Movable Type

Movable Type is a sophisticated blogging service, as the graphics and templates are elaborately designed and colorful. In fact, it refers to itself as ?your all-in-one social publishing platform.?

Promoting Your Blog

So you?ve named your blog, you are clear on your target audience, and you have selected your blog service provider. Now you?ve got your page set up and you have entered a couple of posts. Congratulations! Now it?s time to start promoting your blog to the world.

One of the first things to do is to go back and list your blog on all of your summary or informational pages on Facebook, LinkedIn, and MySpace. You can also list it in your bio line on Twitter. In addition, list your blog everywhere else. Put it on your business cards, your e-mail signature, and your website. If you are a speaker or writer, be sure to list your blog in your bio box or signature.

Another way to promote your blog is through the many online communities that offer a place to list your blog. Also consider attending blogging conferences. You will want to begin keeping your eye out for strategic partners so you can link your blogs on each others? websites and/or blogs. For many, self-promotion can be uncomfortable. But remember, if you don?t promote your business (particularly in the beginning), no one will.

Here are some other ideas to promote your blog:

  • Get listed with the blog directories or catalogs.
  • Record a short video clip announcing your blog and put it on Facebook, Twitter, YouTube, and LinkedIn.
  • Do you publish a newsletter or e-zine? In the next issue, write about your blog and tell everyone about it.
  • Look for interesting people to do a guest post on your blog. Ask your guest blogger to promote it to their network.
  • Comment on the other blogs. While I don?t recommend spamming or making inauthentic comments just to get publicity, strategically comment on certain blogs that interest you and that may also interest your readers. You never know who may find your comment and check you (and your blog) out.
  • Write an article. At the end of your article give your name, business name, and blog information.
  • When people leave comments on your blog, respond to them. Remember, people want to feel connected.
  • Be patient. Building a large following is going to take time. Just know that if you post good content, people are going to find you. Content is king and will help you build your credibility.

Applications for Your Blog

One of the methods for distributing your blog to others or ?feeding? it to them on a regular basis is called a web feed. People will come to your blog and sign up for a subscription to your blog to get it ?fed? or sent to them automatically. You will want to encourage readers to subscribe to feeds so you can build your readership fan base. Let?s review some of the websites that allow you to feed your blog to millions.

FeedBurner

FeedBurner

FeedBurner is a news feed management tool brought to you by Google. You may run your feed by FeedBurner to your blog feed and get access to stats that will help you understand your readers.

Widgetbox

Widgetbox

Speaking of widgets, if you still aren?t clear about what they are, go check out Widgetbox. This is a great site that enables you to create and import widgets that link to specific sites. These are kind of fun, and you may find some that you want to put on your blog.

CoverltLive

CoverltLive

One day, you may be known as a serious blogger and you may be asked to live blog at an event. CoverltLive is used by thousands of bloggers to engage millions of readers each month. This software delivers what you need to blog from any event live with your laptop. If you don?t feel like bringing your laptop to the event, you can still cover it using your iPhone through the software. Get the app and you?ll be able to launch and run live events, publish live commentary and photos, run audio and video, email event links, and more. They offer free basic service and a premium option. Serious bloggers should check this out!

AddThis

AddThis

AddThis is something you simply must have for your blog. You may have noticed on a lot of blogs that they have a share link at the bottom that includes other social media site icons. How do they do that? Go to www.addthis.com. Run (don?t walk) to add this feature to your blog today so it will get shared around the world. One of the most powerful things you can do is to add a sharing tool to your blog. This sharing tool will help your readers share your blog with other platforms and networks. The reader simply clicks on the share button, selects where they want to share it to (Facebook, Twitter, LinkedIn, etc.), and boom?it?s sent.

Alexa

Alexa

Alexa offers many powerful tools, but one that I?ve noticed on a lot of blogs is Traffic Rank. It ranks every website according to the amount of traffic it receives. If you want to tell the world your traffic rank, go with Alexa.

After reading this article, I hope you?re excited about getting your blog going. Or maybe you have a blog that you?ve been neglecting? Either way, the tips in this article will get you on your way to becoming a successful member of the blogosphere.

Tips to Remember

  • Your blog can be one of the most powerful tools of your social media marketing strategy.
  • Your blog is your own branding platform, and you can link it to other social media platforms.
  • Before starting a blog, know the who, what, where, how often, and why of your blog.
  • There are many blogging service providers for you to use, and many of them are easy and free. You can also choose blogging software that?s more technical and requires a hosting fee, but that offers more powerful features.
  • You can?t expect the masses to just come to your blog, so you?ll need to promote it everywhere, such as getting it listed in directories and promoting it on your other social media platforms.

Image Credits

Source: http://www.instantshift.com/2012/09/29/using-blogs-to-promote-your-online-marketing/

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